Genie and Li Xiaoran the Film and TV Star in Beijing

On May 12, 2012, Genie, a famous Swiss wristwatch brand, hosted its 2011-2012 Annual Chinese Distributors Conference and Brand Launch, where it officially announced its signing Miss Li Xiaoran, a Chinese film and TV star, as its brand spokesperson.

With the theme “The Hereditary Classics within Your Grasp”, this brand launch was attended by Genie president Mr. Willi Saladin, Mr. Shan Zhenkai (Asia and Pacific chairman of Genie Far East), Miss Li Xiaoran Genie brand spokesperson, prominent figures from various industries, business partners, journalists, etc., who together witnessed this classical and historic moment!

At the event, Mr. Willi Saladin, president and third-generation successor of Genie presented in person the letter of appointment to Miss Li Xiaoran, indicating the importance attached by his company to the Chinese market and to the cooperation with Miss Li.

This event was said to be the first brand launch of Genie since its 2011 brand consolidation. Genie was founded in Grenchen, the Swiss “Watching-making City”. After a legendary history of a century, the brand has continued to make breakthroughs and transcend itself. Its core brand values, namely classical, dignified, extraordinary, and transcendent, well match the true character that Li Xiaoran has demonstrated in her acting career. As Genie believed, it would achieve glorious success in China with Li as its spokesperson.

That evening, Genie threw a luxurious banquet specially for expressing its appreciation to its business partners for their support since its entry into the Chinese market ? a meticulously arranged banquet representing its thanks to its partners. Besides, the branding video was played from the brand area to the banquet; Genie as a legendary and classical brand was perfectly rendered from the opening dance demonstrating the classical quality of Genie to the sand painting about the history of Genie as a brand known for its composure and adaptability.

Li Xiaoran was joined by stars such as Gu Feng and Siqin Gaoli, creating a classical night of Genie where everyone had a wonderful time. The event drew to an end in warmth and coziness.